Brand kit · v0.2 · Primary logo: Pulse N

Novis — a new view
of the patient record.

Colors and type are drawn from Palm Beach Cosmetic Medicine: deep navy, warm ivory and champagne gold, set in Fraunces and Jost. Inter is added for the product UI, where clinical data needs to be dense and easy to scan.

01 · Primary logo

Pulse N

An N monogram crossed by a heartbeat trace: clinical at a glance, simple enough to read as a 16 px favicon. The final files live in brand/logo/.

48 · 32 · 16 px
Clear space

Keep empty space around the logo at least half the height of the mark on every side.

Minimum size
  • Horizontal logo: 120 px wide on screen, 30 mm in print.
  • Mark alone: 16 px (favicon).
  • Below 120 px, use the mark without the wordmark.
Don't
  • Recolor the heartbeat anything but gold.
  • Stretch, rotate or add effects.
  • Place the navy logo on dark or busy photos; use the reversed version.
  • Retype "Novis" in a font; use the files.
02 · Explored directions

The six concepts

Kept for reference. Each concept comes as a horizontal lockup, a stacked lockup, a light and dark version, an app icon and a favicon. Every file has its text converted to outlines, so it looks the same anywhere without installing fonts.

01 North Star02 Pulse N03 Care Cross04 Vision Lens05 Ribbon N06 Star Wordmark
01

North Star

A four-point nova star: guidance, clarity and a "new" standard of care. Calm and premium, closest to the Palm Beach Cosmetic Medicine feel.

48 · 32 · 16 px

Files: brand/logos/01-north-star/

02

Pulse N

Selected

An N monogram crossed by a heartbeat trace. Reads instantly as clinical software while staying simple at favicon size.

48 · 32 · 16 px

Files: brand/logos/02-pulse-n/

03

Care Cross

Four soft petals form a medical cross, with a gold spark at the centre. Warm and human, works well for patient-facing surfaces.

48 · 32 · 16 px

Files: brand/logos/03-care-cross/

04

Vision Lens

"Vis" means sight: a lens with a star at its centre. Suggests insight, a complete view of the patient, and a clear chart.

48 · 32 · 16 px

Files: brand/logos/04-vision-lens/

05

Ribbon N

An N folded from three bands, like layered records coming together. Modern, structured, a strong fit for a data-heavy product.

48 · 32 · 16 px

Files: brand/logos/05-ribbon-n/

06

Star Wordmark

A clean lowercase wordmark where the dot of the "i" becomes the nova star. The most minimal option; the icon is the "n" with its star.

48 · 32 · 16 px

Files: brand/logos/06-star-wordmark/

03 · Color

Palette

Navy and ivory carry the brand. Gold is the accent and is used sparingly. Sea blue is the action color inside the product, because gold is too light for buttons and links on ivory.

Brand

#152447
Novis Navy--novis-navy

Primary brand color. Logo, navigation, headings.

RGB 21, 36, 71 · 14.3:1 on ivory · AA text
#0F2A3D
Harbor--novis-harbor

Deep surfaces, sidebars, dark mode base.

RGB 15, 42, 61 · 13.8:1 on ivory · AA text
#DDAA3C
Novis Gold--novis-gold

Accent. Star, highlights, focus. Not for text on light.

RGB 221, 170, 60 · 2.0:1 on ivory · Decorative
#8A6518
Gold Deep--novis-gold-deep

Gold text and icons on light backgrounds.

RGB 138, 101, 24 · 5.0:1 on ivory · AA text
#E2C78D
Gold Soft--novis-gold-soft

Soft accents, selected rows, badges.

RGB 226, 199, 141 · 1.5:1 on ivory · Decorative
#FBF7EE
Ivory--novis-ivory

Page background. Warm, easy on the eyes.

RGB 251, 247, 238 · 1.0:1 on ivory · Decorative
#EAE2D7
Sand--novis-sand

Dividers, secondary surfaces.

RGB 234, 226, 215 · 1.2:1 on ivory · Decorative
#106793
Sea--novis-sea

Interactive: links, primary buttons in the app.

RGB 16, 103, 147 · 5.8:1 on ivory · AA text
#5FB6D6
Sea Light--novis-sea-light

Interactive on dark, charts.

RGB 95, 182, 214 · 2.1:1 on ivory · Decorative
#EDF5F7
Foam--novis-foam

Info panels, hover backgrounds.

RGB 237, 245, 247 · 1.0:1 on ivory · Decorative
#45525F
Slate--novis-slate

Secondary text.

RGB 69, 82, 95 · 7.5:1 on ivory · AA text

Clinical status

#2F7D5B
Normal / Success--novis-normal

Results in range, signed notes, completed tasks.

RGB 47, 125, 91 · 4.7:1 on ivory · AA text
#A8670F
Abnormal / Warning--novis-abnormal

Out-of-range results, pending items, overdue.

RGB 168, 103, 15 · 4.3:1 on ivory · AA large / UI
#B42318
Critical / Error--novis-critical

Critical values, allergies, failed actions.

RGB 180, 35, 24 · 6.1:1 on ivory · AA text
#106793
Info--novis-info

Neutral notices, tips, system messages.

RGB 16, 103, 147 · 5.8:1 on ivory · AA text
04 · Typography

Three typefaces, three jobs

All three are free Google Fonts under the Open Font License, so they are safe to ship inside a commercial product.

FrauncesDisplay & wordmarkWeights 400–600. Marketing headlines, the logo, patient-facing titles. Never for data.
Care that sees the whole patient.
JostBrand sansWeights 300–600. Marketing copy, navigation labels, eyebrows in caps with wide tracking.
Charting, scheduling and billing — in one calm, connected workspace.
InterProduct UI & clinical dataWeights 400–600. The standard choice for EMR and SaaS interfaces: very clear at small sizes, with tabular numbers so vitals and labs line up.
TestResultRangeFlag
Hemoglobin A1c6.8 %4.0 – 5.6High
Potassium6.4 mmol/L3.5 – 5.1Critical
TSH1.92 mIU/L0.45 – 4.50Normal
Display 32/40Patient chart
Title 20/28Encounter summary
Body 14/20Follow-up in 2 weeks for blood pressure check.
Caption 12/16Last updated 10:42 AM by Dr. Rivera
05 · In product

How it feels in the app

A quick sketch of the palette and type working together in a patient header. Shown with the Pulse N logo.

MR
Maria Rodriguez
F · 47 y · MRN 0042817 · DOB 03/14/1979
Allergy: PenicillinInsurance verified
Blood pressure
128/82 mmHg
Heart rate
72 bpm
BMI
24.6 kg/m²
06 · Files

What's in the kit